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NEXT INTAKE: 14 April 2025

Digital Marketing Strategy & Analytics Career Accelerator

From novice to
in-demand digital marketing leader - transform your career in 6 months.

Gain the skills, experience, and network to overcome the common hurdles to breaking into a leading career in digital marketing.
Lack of industry experience? Programme includes 100+ hours of hands-on projects with real businesses.
Can't demonstrate digital marketing skills? Build a professional portfolio showcasing your capabilities across various digital channels.
No insider connections? Gain access to an exclusive network of digital marketing professionals and LSE alumni.
Unsure how to navigate the interview process? Receive personalised coaching on marketing case studies and industry-specific interview techniques.
Get more info

Complete the form below to receive more information about the Career Accelerator curriculum, programme fees, how you’ll learn, and more. You will be redirected to the programme brochure on submission.

Featuring content, tutorials and real-world projects from*

*Industry partners are subject to change

Enjoy practical learning with industry projects and case studies that you can use to build an eye-catching portfolio

Join a community of like-minded professionals and get support from industry experts, success managers and career coaches

Enhance your professional credibility with a certificate from a leading university known and respected by employers worldwide

NEW PROGRAMME FEATURE: AI and Digital Marketing Learning Track
 
Digital Marketing Career Accelerator
NEW PROGRAMME FEATURE: AI and Digital Marketing Learning Track
 
Digital Marketing Career Accelerator

Transition to a career with the latest digital marketing and data skills

Enjoy a structured approach to developing the comprehensive set of digital marketing skills needed to open doors to exciting career opportunities.

I decided to [learn with LSE] because of the rigour of the content and the depths to which all of the skills were explored, plus the opportunity to have an Employer Project and the career coaching and success management aspects.

Elodie Hudson

Career Accelerator Graduate

Build a portfolio that gets you noticed with practical simulations and industry-led projects

Learn through real-world application and hands-on projects and simulations that’ll give you the confidence to launch a rewarding digital marketing career.

This was the only programme that offered real projects. By working with actual companies, it provides a better understanding of the real market and how to apply my knowledge in practical scenarios, ultimately increasing opportunities for employment after the programme.

Sofia Stefou

Career Accelerator Graduate

Be part of a supportive community invested in your growth

Receive personalised, real-time support from a success team committed to ensuring you succeed and reach your unique career goals.

I worked with my Career Coach right up front. We set my goals for my career, which helped: I said I need this much salary to support my family, I want it to be in this kind of environment, and I hit all of those goals, which is great.

James Stuart

Career Accelerator Graduate

In a rapidly evolving industry,
the right skills can set you apart

The Career Accelerator offers an in-depth exploration of the most in-demand digital marketing skills, designed to give you an edge in the competitive job market. It covers essential areas from strategic planning and data analysis, to the practical application of digital marketing tools, and the latest in digital innovations and AI integration.

PROGRAMME OVERVIEW

  • Course 1 The essence of digital marketing
    • Overview of the digital landscape and digital marketing strategy
    • Understanding why customers decide to buy
    • Launching and optimising digital marketing campaigns
    • Utilising inbound strategies to solve customer problems and delight
    • Connecting with customers on social media
    • Reporting on performance and communication strategy
  • Course 2 Data-driven digital marketing strategies and campaigns
    • Creating and monitoring more complex campaigns
    • The legalities and responsibility of collecting and using data responsibly
    • Using data for attribution modelling and segmentation
    • Interpreting regression analysis and testing
    • Reporting and post-campaign evaluation
    • Communicating data-driven insights with key business stakeholders
  • Course 3 Impactful digital marketing leadership
    • The makeup of an effective digital marketing leader - how to run a department
    • Managing organisational design and cross-team collaboration
    • Digital Marketing team operations and resourcing (in-house vs outsourced)
    • Owning a marketing budget - planning, monitoring, adjusting
    • Learn how to use the latest emerging technologies and innovation effectively, and assess their suitability for a given challenge
  • Course 4 Live Business Project

    Apply your digital marketing skills to a real-world project designed with our industry partners to reflect an existing problem

  • Regular touch points with industry experts
    • Benefit from weekly sessions with an industry expert to learn from their real-world examples
    • Receive feedback on your progress and portfolio
  • 1:1 Executive Coaching
    • Benefit from six 1:1 coaching sessions that provide tailored career advice, aiming to enhance your professional growth in Digital Marketing. The sessions focus on your unique career aspirations, tackling your questions and equipping you with practical strategies for success.
    • Participate in four group sessions that address essential career topics, such as CV preparation, Digital Marketing trends, employer expectations, and interview preparation. These sessions offer a shared learning experience, enabling you to gain insights from peers while understanding the broader context of your career journey.
NEW PROGRAMME FEATURE: AI and Digital Marketing Learning Track

Learn GenAI tools, methods and insights alongside the core curriculum.

This Career Accelerator is certified by the United Kingdom Continuing Professional Development (CPD) Certification Service.

CPD accreditation is recognised in over 100 countries and by leading professional bodies and institutions. It ensures high-quality learning that keeps skills up to date, enhances professional credibility and increases career advancement opportunities.

Who you’ll learn from

This Career Accelerator brings together academic and industry perspectives to design, build and deliver a curriculum that represents the best of both worlds.

Experience the world-class influence of LSE

LSE faculty from the Department of Management, which sits at the heart of the university, provide teaching and research expertise grounded in real-world social, economic and political contexts.

Course Convenors

Dr Amitav Chakravarti

Professor of Marketing, LSE
Department of Management

LSE

Course Convenor

Om Narasimhan

Professor of Marketing, LSE
Department of Management

LSE

Course Convenor

Industry experts

Adam Paciorek

Marketing Consultant at:

Jenna Tiffany

Founder & Strategy Director at:

Lani Cush

Head of Strategy
and Research at:

Claire du Preez

Brand and Growth
Consultant at:

Neil Pursey

CEO at:

Jill Quick

Analytics Consultant
and Trainer at:

Alison Battisby

Founder at:

What’s powerful about this programme is that the content speaks to the industry expectations of today’s Digital Marketing Manager. Pair that with the focus on soft skills development and strategic data-led decision-making, it’d be hard to overlook a candidate from this programme.

– Jenna Tiffany, Founder & Strategy Director, Let’sTalk Strategy

Expand your opportunities with in-demand skills

Watch a sample video from course 1 on Retargeting challenges and solutions

Play

Who is this programme for?

Whether you're seeking to transition to the exciting world of digital marketing, close existing skill gaps, or stay ahead in a rapidly evolving industry, this programme offers the knowledge, practical skills and prestigious certification to propel your career forward.
Candidates include:

Career changers from non-marketing backgrounds: Transition into digital marketing with confidence; secure a competitive edge and increase your job satisfaction in a new domain.
Traditional marketers: Pivot into digital with confidence and enhance your ability to collaborate effectively with digital teams and agencies.
Aspiring marketing leaders: Close your skills gaps, position yourself for growth and bolster your credibility and capability to lead through formal education.
Digital marketers committed to lifelong learning: Stay abreast of the latest digital marketing trends, technologies and strategies to keep ahead of your peers.
Marketing specialists, academics and anyone in the marketing field: Expand and validate your existing skill set and adapt to the digital era's demands.

How we’ve accelerated careers

Career Accelerators are programmes designed specifically to help you go further, faster. Many of our graduates have achieved remarkable results such as:

“In just six months, my growth was exponential. I started interviewing for various marketing roles and was even considered for lead positions in employer branding. The knowledge I acquired from the course boosted my confidence during interviews and helped me present myself better to recruiters.”

Sofia Stefou, LSE Career Accelerator Learner

“The Career Accelerator has opened up a whole world that I never knew was out there before. I love what I do…but sometimes I felt like, "What’s next?". But now there’s so much opportunity – so many doors have opened up for me.”

Haroon Miah, LSE Career Accelerator Graduate

“It's not only teaching the course content, it’s having career coaching as well. Being able to think about my career and talk it through with someone has been so valuable. That was one of the best bits of the course for me. Working with Jess, my career coach, was an absolutely fantastic opportunity and life-changing really.

James Stuart, LSE Career Accelerator Graduate

I chose the LSE course really because of the rigour of the content and the depths to which all of the skills were explored. The course filled me with such confidence that I handed in my notice before I got a job. And it’s paid off – it’s been life-changing.

Elodie Hudson, LSE Career Accelerator Graduate

Learner outcomes by the numbers*

21.9%

The average salary increase reported since completing a Career Accelerator is 21.9%.

87.5%

of learners achieve their desired career goal within 6 months of completing their Career Accelerator.

88.2%

believe the skills they’ve gained during the Career Accelerator will future-proof their career.

*Based on results from The FourthRev 2023/24 Completers’ Survey

Get the brochure

Complete the form below to receive more information about this Career Accelerator. You will be redirected to the programme brochure on submission.

If you’re a business, you could be our next partner

We work with industry partners in a few different ways, and we’re open to finding a way that works for you. Here are some of the benefits.

Outsource a project

Co-design a business project to get access to the minds of a group of ambitious and diverse professionals who are solely focused on solving your business problem.

Train your team

We’ll work with you to find a custom solution for your team on all or part of a programme. As learners or mentors, they’ll benefit from relevant skills and university-approved knowledge.

Make recruitment easier

Transform the way you recruit for complex digital roles with exposure to a highly relevant pool of talent and tangible proof of what they’re capable of.

FAQ

Here are some basic questions
and answers to help you get started.

  • Why choose a Career Accelerator?

    Career accelerators deliver the technical skills needed to perform in real-world roles, the understanding necessary to translate those abilities into meaningful value, the human skills crucial for gaining and retaining jobs, and the reflective capabilities essential for ongoing growth.

    Beyond subject knowledge, you'll also benefit from 1:1 sessions with your Career Coach. They’ll work with you to identify and develop the employability traits and personal skills needed to thrive at every stage of your career.

  • How much does this programme cost?

    The tuition fee for this programme is £8,395, but you can pay as little as £350 a month with one of our flexible payment plans. Ask your Enrolment Advisor about your options.

  • Do I need to attend classes at certain times?

    The majority of learning requirements can be completed asynchronously, in your own time. While attendance is strongly recommended for live webinar sessions and masterclasses, recordings will be made available at the conclusion of each session.

    Live classes run mid week and outside of standard working hours. However, there is a weekly class that is timezone-friendly for the UK and South East Asia.

  • How is the programme delivered?

    The programme is delivered entirely online through a virtual learning environment which is accessible from your personal computer or smartphone. Your personal Success Manager will be available to offer support and guide you through your learning journey.

  • What are the entry requirements?

    Applicants should have an acceptable undergraduate degree, and be able to demonstrate foundational quantitative technical skills, either through relevant educational or employment experience, or by passing a technical test. English language proficiency is a prerequisite. Those who meet the initial requirements must then complete an admissions interview to further demonstrate competency and aptitude, as well as attitudinal fit appropriate to the programme’s intensive nature.

  • What is the role of the industry and employer partners?

    These partners add industry experience to coursework development, share tech expertise and play a direct role in the portfolio project design. Through their insight into the ever-changing landscape in the digital economy, they ensure you develop skills aligned to workplace demand, offer exposure to employer networks and open up access to job opportunities.