NEW ADDITION!
AI and Digital Marketing Learning Track

Stay relevant in the age of AI with access to live Masterclasses led by AI experts as part of this Career Accelerator. Learn GenAI techniques relevant to your industry.

Digital Marketing Strategy & Analytics Career Accelerator

Become a data-driven digital marketing leader

Learn to develop and lead a data-driven digital marketing strategy that drives business outcomes.
6 Months, part-time and fully online
Requires 12-15 hours per week, self-paced
Includes 1:1 career coaching
Start date: 21 October
Apply by: 14 October

21,9%

The average salary increase our learners report once completing a Career Accelerator.*

*Based on results from The FourthRev 2023/24 Completers’ Survey

Get more info

Complete the form below to receive more information about the Career Accelerator curriculum, programme fees, how you’ll learn, and more. You will be redirected to the programme brochure on submission.

Featuring content, tutorials and real-world projects from*

*Industry partners are subject to change

Enjoy practical learning with industry projects and case studies that you can directly apply to your role

Join a community of like-minded professionals and get support from industry experts, success managers and career coaches

Enhance your professional credibility with a certificate from a leading university known and respected by employers worldwide

NEW IN 2024: AI and Digital Marketing Learning Track
 
Digital Marketing Career Accelerator
NEW IN 2024: AI and Digital Marketing Learning Track
 
Digital Marketing Career Accelerator

Advance your career with the latest digital marketing and data skills

Enjoy a structured and supported approach to developing comprehensive digital marketing skills that will set you apart in today's competitive job market and open doors to exciting career opportunities.

The Career Accelerator was my gateway to a more fulfilling career. It aligned perfectly with my background [...] providing the structured approach and support I needed to transition[...] Now, I'm engaged in challenging work that I love.

James Stuart

Career Accelerator Graduate

Build confidence and increase your impact with practical simulations and projects

Learn through practical, real-world projects and simulations that empower you to make informed, data-driven decisions, and have an immediate impact in your current role.

One of the great things about the Employer Project is you’re dealing with a real-life problem that organisations will face.

Haroon Miah

Career Accelerator Graduate

Be part of a supportive community invested in your growth

Receive personalised, real-time support from a success team committed to ensuring you fit learning into your life and reach your unique career goals.

I worked with my Career Coach right up front. We set my goals for my career, which helped: I said I need this much salary to support my family, I want it to be in this kind of environment, and I hit all of those goals, which is great.

James Stuart

Career Accelerator Graduate

In a rapidly evolving industry,
the right skills can set you apart

The Career Accelerator offers an in-depth exploration of digital marketing, designed to close existing knowledge and skills gaps. It covers essential areas from strategic planning and data analysis, to the practical application of digital marketing tools, and the latest in digital innovations and AI integration.

PROGRAMME OVERVIEW

  • Course 1 The essence of digital marketing
    • Overview of the digital landscape and digital marketing strategy
    • Understanding why customers decide to buy
    • Launching and optimising digital marketing campaigns
    • Utilising inbound strategies to solve customer problems and delight
    • Connecting with customers on social media
    • Reporting on performance and communication strategy
  • Course 2 Data-driven digital marketing strategies and campaigns
    • Creating and monitoring more complex campaigns
    • The legalities and responsibility of collecting and using data responsibly
    • Using data for attribution modelling and segmentation
    • Interpreting regression analysis and testing
    • Reporting and post-campaign evaluation
    • Communicating data-driven insights with key business stakeholders
  • Course 3 Impactful digital marketing leadership
    • The makeup of an effective digital marketing leader - how to run a department
    • Managing organisational design and cross-team collaboration
    • Digital Marketing team operations and resourcing (in-house vs outsourced)
    • Owning a marketing budget - planning, monitoring, adjusting
    • Learn how to use the latest emerging technologies and innovation effectively, and assess their suitability for a given challenge
  • Course 4 Live Business Project

    Apply your digital marketing skills to a real-world project designed with our industry partners to reflect an existing problem

  • Regular touch points with industry experts
    • Benefit from weekly sessions with an industry expert to learn from their real-world examples
    • Receive feedback on your progress and portfolio
  • 1:1 Executive Coaching
    • Benefit from six 1:1 coaching sessions that provide tailored career advice, aiming to enhance your professional growth in Digital Marketing. The sessions focus on your unique career aspirations, tackling your questions and equipping you with practical strategies for success.
    • Participate in four group sessions that address essential career topics, such as CV preparation, Digital Marketing trends, employer expectations, and interview preparation. These sessions offer a shared learning experience, enabling you to gain insights from peers while understanding the broader context of your career journey.
NEW IN 2024: AI and Digital Marketing Learning Track

Learn GenAI tools, methods and insights alongside the core curriculum.

Who you’ll learn from

This Career Accelerator brings together academic and industry perspectives to design, build and deliver a curriculum that represents the best of both worlds.

Experience the world-class influence of LSE

LSE faculty from the Department of Management, which sits at the heart of the university, provide teaching and research expertise grounded in real-world social, economic and political contexts.

Course Convenors

Dr Amitav Chakravarti

Professor of Marketing, LSE
Department of Management

LSE

Course Convenor

Om Narasimhan

Professor of Marketing, LSE
Department of Management

LSE

Course Convenor

Industry experts

Adam Paciorek

Marketing Consultant at:

Jenna Tiffany

Founder & Strategy Director at:

Lani Cush

Head of Strategy
and Research at:

Claire du Preez

Brand and Growth
Consultant at:

Neil Pursey

CEO at:

Jill Quick

Analytics Consultant
and Trainer at:

Alison Battisby

Founder at:

What’s powerful about this programme is that the content speaks to the industry expectations of today’s Digital Marketing Manager. Pair that with the focus on soft skills development and strategic data-led decision-making, it’d be hard to overlook a candidate from this programme.

– Jenna Tiffany, Founder & Strategy Director, Let’sTalk Strategy

Expand your opportunities with in-demand skills

Watch a sample video from course 1 on Retargeting challenges and solutions

Play

Who is this programme for?

Whether you're seeking to close skill gaps, step into a leadership position or stay ahead in a rapidly evolving industry, this programme offers the knowledge, practical skills and prestigious certification to propel your career forward.
Candidates include:

Traditional marketers: Pivot into digital with confidence and enhance your ability to collaborate effectively with digital teams and agencies.
Emerging marketing leaders: Position yourself for growth and bolster your credibility and capability to lead a marketing function through formal education.
Career changers from non-marketing backgrounds: Transition into digital marketing; secure a competitive edge and increase your job satisfaction in a new domain.
Digital marketers committed to lifelong learning: Stay abreast of the latest digital marketing trends, technologies and strategies to keep ahead of your peers.
Marketing specialists, academics and anyone in the marketing field: Expand and validate your existing skill set and adapt to the digital era's demands.

How we’ve accelerated careers

Career Accelerators are programmes designed specifically to help you go further, faster. Many of our graduates have achieved remarkable results such as:

“The Career Accelerator has opened up a whole world that I never knew was out there before. I love what I do…but sometimes I felt like, "What’s next?". But now there’s so much opportunity – so many doors have opened up for me.”

Haroon Miah, LSE Career Accelerator Graduate

“It's not only teaching the course content, it’s having career coaching as well. Being able to think about my career and talk it through with someone has been so valuable. That was one of the best bits of the course for me. Working with Jess, my career coach, was an absolutely fantastic opportunity and life-changing really.

James Stuart, LSE Career Accelerator Graduate

I chose the LSE course really because of the rigour of the content and the depths to which all of the skills were explored. The course filled me with such confidence that I handed in my notice before I got a job. And it’s paid off – it’s been life-changing.

Elodie Hudson, LSE Career Accelerator Graduate

Learner outcomes by the numbers*

21.9%

The average salary increase reported since completing a Career Accelerator is 21.9%.

87.5%

of learners achieve their desired career goal within 6 months of completing their Career Accelerator.

88.2%

believe the skills they’ve gained during the Career Accelerator will future-proof their career.

*Based on results from The FourthRev 2023/24 Completers’ Survey

Get the brochure

Complete the form below to receive more information about this Career Accelerator. You will be redirected to the programme brochure on submission.

If you’re a business, you could be our next partner

We work with industry partners in a few different ways, and we’re open to finding a way that works for you. Here are some of the benefits.

Outsource a project

Co-design a business project to get access to the minds of a group of ambitious and diverse professionals who are solely focused on solving your business problem.

Train your team

We’ll work with you to find a custom solution for your team on all or part of a programme. As learners or mentors, they’ll benefit from relevant skills and university-approved knowledge.

Make recruitment easier

Transform the way you recruit for complex digital roles with exposure to a highly relevant pool of talent and tangible proof of what they’re capable of.

FAQ

Here are some basic questions
and answers to help you get started.

  • Why choose a Career Accelerator?

    Career accelerators deliver the technical skills needed to perform in real-world roles, the understanding necessary to translate those abilities into meaningful value, the human skills crucial for gaining and retaining jobs, and the reflective capabilities essential for ongoing growth.

    Beyond subject knowledge, you'll also benefit from 1:1 sessions with your Career Coach. They’ll work with you to identify and develop the employability traits and personal skills needed to thrive at every stage of your career.

  • How much does this programme cost?

    The tuition fee for this programme is £8,395, but you can pay as little as £350 a month with one of our flexible payment plans. Ask your Enrolment Advisor about your options.

  • Do I need to attend classes at certain times?

    The majority of learning requirements can be completed asynchronously, in your own time. While attendance is strongly recommended for live webinar sessions and masterclasses, recordings will be made available at the conclusion of each session.

    Live classes run mid week and outside of standard working hours. However, there is a weekly class that is timezone-friendly for the UK and South East Asia.

  • How is the programme delivered?

    The programme is delivered entirely online through a virtual learning environment which is accessible from your personal computer or smartphone. Your personal Success Manager will be available to offer support and guide you through your learning journey.

  • What are the entry requirements?

    Applicants should have an acceptable undergraduate degree, and be able to demonstrate foundational quantitative technical skills, either through relevant educational or employment experience, or by passing a technical test. English language proficiency is a prerequisite. Those who meet the initial requirements must then complete an admissions interview to further demonstrate competency and aptitude, as well as attitudinal fit appropriate to the programme’s intensive nature.

  • What is the role of the industry and employer partners?

    These partners add industry experience to coursework development, share tech expertise and play a direct role in the portfolio project design. Through their insight into the ever-changing landscape in the digital economy, they ensure you develop skills aligned to workplace demand, offer exposure to employer networks and open up access to job opportunities.

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